4Core is something I believe in so passionately. My dream is to scale beyond the size of Red Bull within the Health & Wellness category and take category ownership through product diversification and aggressive market share growth. To be a household name by 2030. To build a multi-format global group across performance nutrition, functional beverages, nootropics and broader health & wellness within ten years, with the brand equity to extend into culture, sport and philanthropy the way the category-defining names before us have.

We start with a superior product that has a global $300bn functional beverage market to break into, with proven early traction. After we have broken into the market we will aggressively market in the UK with sights on Europe for Y2 and the US thereafter. Concurrently in Y3 we will be diversifying our products and markets. In our first five years we will be sacrificing our profitability in order to grow brand equity and garner market share. Our projected numbers are solid and not aspirational, revenues are tied pound to pound against marketing spend, but I am ambitious and this dream will become a reality.

The consumer market for health & wellness is constantly growing at unprecedented rates and we want to takeover at the top. It is my market and my generation, I understand the consumer psychology. I have the design, marketing and nutrition knowledge down to a T. I’m going to build this to the top.

Unlike Red Bull and the other big names when they were building, we are not constrained by the technology or the distribution reality of their era. We have the ability to gain virality, social media is there for us to take. We launch in the UK with a superior product and consumers on the other side of the world will have heard about it by dinner time. We can concentrate our growth through smart management of marketing into a much shorter period to get similar results than the many years it has needed before.

Yusuf FaisalFounder, 4Core Nutrition Ltd

This statement sets out long-term intent and ambition. It is not a forecast, a projection, or a commitment to any investor, and it should not be relied upon as such.